Sometimes Bullying Arrives Disguised as Friendship
By Sal How — Founder, Holding Ground Connections | Behaviour Specialist
I have changed or omitted identifying details to protect the children involved.
There is a kind of bullying that does not always look like bullying at first.
Sometimes it looks like intense friendship. It looks like laughter, inside jokes, closeness and constant contact. From the outside, it can look like connection. Until, slowly, it also starts to look like fear.
For the last two years, I watched my daughter move through a friendship that held both joy and harm. There were real moments of happiness. There was laughter. But there were also too many tears, too much anxiety, and too much energy spent trying not to upset one person.
She would get in trouble for not answering her phone quickly enough. For not replying to a text immediately. For saying something to someone else that was not approved of. For talking to children who were apparently not “their” friends.
Friendship is not meant to feel like surveillance.
And when things went wrong, the fallout did not stay between two children. Other kids were pulled in. She would be frozen out, ignored, attacked online, or made the subject of group ridicule. Then, just as quickly, the friendship would reset. Until the next time.
We talked often at home about what friendship should feel like. That good friendship is not ownership. That closeness is not control. That you should not have to shrink yourself to keep someone else calm. That friendship is not meant to hurt, isolate or make you afraid.
By the end of last year, I could see the fatigue.
And when the social media changes came and many of her peers stayed connected in group chats she could no longer access, the isolation deepened. What was already painful became lonelier.
At the beginning of this year, she did something extraordinarily brave: she stepped away.
She wrote a message that was kinder and more mature than many adults manage. She said she had a lot going on with starting high school. She said she did not hate anyone and was not angry. She simply did not think the friendship was good for her anymore, and she did not want to hurt anyone.
I was deeply proud of her.
I was also unprepared for what came next.
She, and another child who also stepped away, were harassed. Accounts were blocked and new ones appeared. Private numbers called. Children from different schools were drawn in. Appearance was mocked. “Ugly” photos were shared. Threats were made. Other children were encouraged to join the humiliation.
These are 11- and 12-year-olds.
One night, my daughter came to me and said she didn’t care anymore. She laughed it off. Then she couldn’t eat. She couldn’t sleep. Later, as she climbed into my bed, I rubbed her hair while we did a meditation to calm her nervous system. In that moment I knew what parents often know before children can say it plainly: the brave face was real, but so was the hurt.
She knew, in her mind, that she had done nothing wrong.
Her body told the truth anyway.
Naming the Behaviour
What I was watching was not “drama”. It was not “just kids being kids”. It was a pattern of control, exclusion, repeated humiliation and social punishment. Research has language for this. Bullying is generally understood as repeated, intentional harm with a power imbalance, and the specific pattern of exclusion, rumours, manipulation and social punishment is often described as relational aggression. When that behaviour moves through messages, group chats, games, images, repeated contact and online pile-ons, it fits what we understand as cyberbullying too.
That matters, because when we minimise this kind of harm as “friendship issues”, children are left carrying something much heavier than conflict. Research in Australia shows that the middle years, roughly ages 8 to 14, are a crucial period for social and emotional development, and the transition to secondary school can already be disruptive. Positive peer relationships are protective; harmful ones can cut deeply into a child’s sense of safety, belonging and wellbeing.
Understanding the Group Process
It also matters because this behaviour rarely comes from one place. The literature suggests bullying in adolescence is often a group process, shaped by social influence, peer pressure, the wish to belong, and sometimes the social rewards of status or popularity. Bystanders can end up reinforcing the harm, not always because they are innately cruel, but because they are navigating their own fear of exclusion and their place in the group.
So, when we ask, “Where do 11- and 12-year-olds learn to do this?” I don’t think there is a single answer. But I do think children absorb what their environments reward. They learn from peer cultures. They learn from digital spaces that make repetition easy and audiences instant. They learn from silence, from minimisation, and from every moment cruelty is reframed as normal social manoeuvring instead of named for what it is. That reflection sits alongside a strong evidence base showing that school climate, peer norms, family processes and supportive adult relationships all shape bullying and its impact.
Support Matters
The hopeful part of the literature is this: support matters. AIFS points to the protective role of positive peer relationships in the middle years, and newer Australian research shows that support from parents and classmates can reduce ongoing victimisation and buffer the impact of bullying on later psychological distress. In other words, children do not just need rules. They need people. They need adults who believe them, steady them, advocate for them and help rebuild belonging around them.
That means the answer cannot be to tell children to “ignore it” or simply “be resilient”. The strongest responses are broader than that: schools and systems need clear reporting pathways, trained staff, parent partnership, student participation, and real support services. Evidence reviews of anti-bullying work consistently point toward comprehensive whole-school or whole-education approaches, not one-off talks or reactive punishment alone.
What I Keep Coming Back To
As a parent, I am learning that one of the hardest jobs is helping a child trust their own instincts when a harmful relationship has been made to feel normal. I am also learning that leaving is not always the end of harm. Sometimes leaving is when the harm becomes visible.
But I keep coming back to this:
I would rather my daughter learn, early, that friendship should feel safe than spend years being trained to confuse control with closeness.
I will not name any child here. Children need accountability, guidance and boundaries, not public shaming. But I will name the behaviour. I will name the impact. And I will keep saying, out loud, that exclusion, coercion, humiliation and recruitment of others into harm are not rites of passage.
They are warning signs.
Our children deserve friendships built on mutuality, not fear. They deserve digital spaces that do not turn cruelty into theatre. And they deserve adults willing to step in early, stay calm, and treat relational harm with the seriousness it deserves.
Maybe that is where change starts: not by asking children to toughen up, but by finally deciding that belonging, safety and dignity are things we will protect on purpose.
Names and identifying details have been removed to protect privacy.
Written by
Sal How
Founder, Holding Ground Connections · Attachment-Based Behaviour Support · Building Connection & Belonging for Children, Families & Schools · Darling Downs, QLD & Remote · NDIS & Private
